Etude House Flagship Store Opening (Singapore)

Ever wondered how it feels like stepping into a pumpkin carriage? ;)

Well... now you can step inside and experience a moment of being in a princess's shoes!

With the opening of the new Etude House's Flagship Store in Singapore at Wisma Atria, you can now do that and more! 

The biggest store in Singapore, housing many exclusive items (Disney Princess Collection, the ever popular Play 101 Pencils in all 50 shades finally on our shores!) that are only found in the Flagship Store. 

The entire store is adorned with tiaras, princess themed items, pink... it's all so detailed and well thought out. Truly making every girl's fantasy of being a princess come true.

And yup, that includes mine! :P

The opening day preview was packed with people buzzing around to check out the new items that are exclusively brought over to Singapore, and of course, to stock out on their favourites and be tempted by the huge array of cosmetics and skincare products.

I thought that this feature was really considerate to girls like me who go shopping with their nails painted on, but would love to try out the nail polishes. A sheet for you to test the colors! Here are some of my favourites I've picked out that day.

A unique feature of the Flagship Store includes interactive stations like the Photo Booth, and the capsule machine stations (at the right side). It was too crowded for me to snap a decent picture hehe. 

Every $30 you spend entitles you to a token to play the machine. Each capsule contains charms that you can add onto the Etude House Bracelet. I was especially enthralled by the capsule machines, hoping to collect all the different charms for my charm bracelet. I think I'm one charm away from completing it, heehee!

The guest star of the opening of the Flagship Store, was Xu Bin. Most decent shot I can capture amongst the throng of fan girlies, haha!

I must say, I was absolutely enchanted by the new Etude House Flagship Store. With a huge variation of products available exclusively at the new store, and not to forget, well designed areas to house the cosmetics & skincare products, it makes everything look so enticing! 

Variety of products - Checked

Exclusive products - Checked

Photo booth - Checked

Charm bracelets to make girls go crazy collecting - CHECKED

Hahaha! EVERYTHING LOOKS SO PRETTY I CAN'T EVEN!

Yes, I can't even resist, and bought myself a couple of cosmetics to bag home too!!

Happy girl + Pretty (yummy) cookie!

The excitement totally washed away the fact that I had just recovered from Stomach flu on the day I attended the event. That ain't gonna get a girl down, when she has a bag of new cosmetics to bring home! :P

#FaceOfTheDay
Tried and tested a couple of the new products from my last review of the Etude House Disney Princess Collection.

Here are some of the products on me today:

- Snow White Precious Mineral BB Cream in Natural Beige W13
- Lash Perm Proof (on my lower lashes because I wear extensions)
- Play 101 Pencil in #28 (lined all around my eyes)

- Secret Beam Highlighter

- Happy Ending Lipstick in shade Belle

The Happy Ending Lipstick from the Disney Princess Collection was quite a surprise. I applied shade Belle on me. On the lipstick itself, it was purple, but when I applied it on my lips, it was a dark pink / plum sultry color, totally unexpected. It's not a shade that you can't wear! I would gladly trade any red lipstick for this. It creates a classy & sultry look, a change from the usual bold red that you might usually put on. My new favourite color! :P

x

Etude House Disney Princess Happy Ending Feature

When I first heard that Etude House is going to collaborate with Disney to come up with a Disney Princess collection, my eyes lit up immediately! What?? My two favourite brands (Disney is considered a brand right?) are going to collaborate?!? 

I started going wildly excited and anticipating the launch of the Disney Princess collection coinciding with the opening of Etude House's Flagship Store in Singapore at Wisma Atria! 

I've been walking past Wisma Atria with the bordered up Etude House and I didn't realised they were constructing Singapore's very own Flagship store in that area. It was such a prime location (connecting Orchard MRT & Wisma), and you wouldn't have missed it if you've been in town lately. The princessy store would definitely have caught your eye. More about the new store's opening for another post.

Here's a feature of what's in the Disney Princess Collection:

An entire box of goodies I was delighted to bring home! I was grinning from ear to ear while carrying it home, looking forward to opening to see what's inside.

A close-up shot of the nail colors that are featured in the Disney Princess Collection. A collection inclusive of glitters (no better way to make you feel like a princess), and versatile solid colors for you to play with. Each Disney Princess Nail set also ties in with the individual princess's colors.

(Do note that the colors are grouped according to the Princess's names that are on the bottle, as I merely rearranged them according to colors)

My pink as a princess & blue's cool #flatlay which consists of my other Etude House buys from the Flagship store opening! :D

The quintessential foundation to make you the fairest of them all. Snow White's Precious Mineral BB Cream in Light Beige N02 and Natural Beige W13. I fit a Natural Beige better though I'm not exactly very tanned. The texture may seem a little thick at first but goes on smoothly onto your skin. It feels more like a light-medium coverage as I still had to dab on my concealer quite a bit!

Next up - Belle Rose Cheek Blushers, easily the prettiest of them all with the rose imprinted on the blusher! This also makes me not want to use it and destroy the rose, teehee, it's just too pretty to look at! These come in a light pink shade (#1 Pink Rose Shine), and a coral-pink shade (#2 Coral Rose Shine). 

I lean a little more towards #2 because #1 is quite hard to show up on light-medium skin tones (you lucky fair complexion girls!). These blushers do generally need a bit more layering, but it's okay! It makes it easier for us to not end up with doll-like cheeks, haha!

Part of the Cinderalla collection comes the Fairy Glitter Shadow, a glitter eyeshadow that comes in a pot. I love the shimmers. You may think it's too dramatic, but trust me, with shimmers like these, they accentuate and highlight your lids very well. Just, well, don't over do them. A little shimmer goes a long way!

It comes in #1 Pink Glass Heels (a rose pink), #2 Magic Pumpkin (orangey-bronze color), #3 Evening Party (bronze). The names are just too cute! Dab these on lightly with an eyeshadow brush (you may like to apply a primer first on your eyelids).

Princess Jasmine brings you fluttery lashes with Lash Perm Proof Shockcara. Bringing you both volume and length, this is an all-in-one mascara. It's honestly pretty waterproof! I've accidentally gotten some on my hands while applying it, and I couldn't wash it off by just running water through it (it really took me a while). However, after a long 12 hour day, it smudges a little on my eyebags (I do have oily lids and I didn't had any powder foundation prior, which usually helps my mascara to not smudge) :(

 The Disney Princess Nail Kits have been packaged so beautifully and with so much thought put into it. The imprints on the nail bottles itself, and the matching nail art / blings for Cinderella, everything goes so well with each Princess's theme! I love Cinderella & Snow White's nail kits best! :)

 

Put your best pout forward in Snow White & Belle Lipsticks. Chose from a bright red shade, or a sultry purple. It's glossy and moisturising for your lips, ideal for you to create the K-trend way of wearing gradient lips. I love how this isn't matte, and great for every type of lips, dry or not, haha.

Four Disney Princesses look to recreate with Etude House's Disney Princess Happy Ending products. Which Disney Princess's collection do you love most? I'm truly spoiled for choice having so many favourites from each Princess, and so many looks I could play with.

This is by far, one of the best collections Etude House has! From pretty packaging, to following through each Princess through little drawings on the products, to colors themes, and for making us all feel like a little girl / princess all over again.

Check out the Etude House Disney Princess Collection at the spanking new Flagship store at Wisma Atria, and get swatching with the products and colors. I'm sure you'll fall in love with them like I did.

x